How does a company continue to drive revenue growth in the current economic climate?

B2B marketing used to be relatively predictable activities-direct mail, print advertising and events/tradeshows.  Metrics on marketing ROI were soft. The internet has opened up many more channels to reach your client and gain valuable information from a two way dialog. This requires new tools, new approaches, and a constant rebalancing of the marketing mix.

Does your company have a strategy and marketing mix in place to capitilize on these new opportunities?
Are your marketing activities delivering measurable results?
Does your company have the right skills on board to meet these challenges?
Can you add permanent staff in this current environment?
Does the variety of tools needed with these new channels justify full-time staff in some specialty areas?
Are you structured to take advantage of the coming recovery?

I can help you assess your current marketing status, develop integrated marketing strategies for your team, support your current staff in strategic traditional and web projects, provide interim or temporary marketing management, restructure an existing marketing function, or even help build a marketing team for a startup.  Get the expertise you need on an as-needed basis.

Let me help you build your company.

 

MARKETING MANAGEMENT  on demand. on target. 

630.503.7589 (office)